Character Animation
Character animation can be a powerful tool for helping a brand to connect with its audience and communicate its message in an engaging and memorable way. The character can take on the persona of the company—they could be crafty, intelligent, reliable, agile, strong, or friendly—whatever persona you'd like to convey. This typically makes customers and employees associate the character with the company. Some other ways that character animation can help a brand include:
Building Brand Awareness
By creating a unique and memorable character that represents the brand, animators can help to build brand awareness and make the brand more recognizable to the audience.
Hoofy and Boo, a bull and bear animated duo, were animated by Infinite Motion for Minyanville, a financial media and publishing company. The characters represented the characteristics of a bull or bear market.
Communicating a Message
Character animation can be used to communicate a message in an engaging and memorable way. For example, a cartoon character can be used to convey a message about a product or service in a way that is both entertaining and informative.
Creating Emotional Connections
Character animation can be used to create emotional connections with the audience by making the characters relatable and likable. This can be especially useful for building brand loyalty and encouraging repeat customers.
Chaos and Havoc were animated for Intel's Retail Edge Program, explaining the benefits of the program and the power of Intel.
Enhancing Visual Storytelling
Characters can be used to enhance visual storytelling in social media, advertisements, explainer videos, and more. This can make the message more interesting and memorable for the audience.
Engaging with the Audience
Animation can be used to create interactive experiences that engage the audience and make them more likely to remember the brand.
The Pillsbury Doughboy was animated live on over 30 broadcast morning shows.
Brendan Stern has animated over a hundred characters for commercials, trade shows, sales meetings, training videos, phone apps, virtual reality, and augmented reality. He won a National Emmy Award as Director when he animated over 150, two minute animations for Minyanville's Hoofy and Boo’s News and Views.
He has over 2,000 hours using motion capture to create natural moving character animations. He directs actors in the motion capture suit and is also a motion capture actor.
He can create new custom characters for you, or he can use or modify your current character.
The Michelin Man was animated live at a tradeshow in Detroit.
Animated Characters for Live Shows
We can have characters animated and perform live at your events! A performance voice actor and technician arrive at your show with all of the equipment to perform a character that can interact with your audience, your MC, or your company's CEO!
These characters add a lot of entertainment and fun, but they can also get down to business and help deliver your message while keeping your audience's attention. These characters can:
- Act as the voice of the audience; they can bring up questions, issues, skepticism, or inside humor.
- Introduce speakers at your meeting or trade show, taking the role of the MC.
- Create a feeling of community by facilitating dialogue between the audience and company leadership.
- Create a new experience for the audience—it's not just a typical meeting.
- Host interactive games to inspire an audience to take action.
- Become friends with the audience and influence them in a subtle way.
